Futureproof Volume 02

Client: Artesian Bar

Project: Luxury Hospitality, Cocktail Menu Launch

Services: Concept Development, Direction, Cinematography, Editing, Teaser Campaign

Four time winner of world's best bar, Artesian is renowned for its innovative cocktails. Artesian sought to generate buzz around the launch of their new cocktail menu, “Futureproof Volume 02.”

Our mission was to create teaser films that encapsulated the mystery and creativity behind this highly anticipated release.

To reflect the unique and unusual nature of the new menu, we designed visuals that delved into the enigmatic process of cocktail creation. The films showcased mixologists experimenting with unconventional ingredients and techniques.

The teaser films were released across social media platforms. The campaign successfully heightened anticipation, drawing both loyal patrons and new enthusiasts eager to experience the innovative “Futureproof Volume 02” menu.