Chez Roux
Client: Chez Roux
Project: Restaurant Launch Film, Social Content
Services: Concept development, direction, cinematography, editing, colour grading.
In May 2024, chef Michel Roux Jr. unveiled Chez Roux at The Langham, London, breathing new life into classic British and French cuisine.
Situated within the hotel’s iconic Palm Court, the restaurant offers a nostalgic menu inspired by Roux’s childhood and the early days of Le Gavroche.
To generate buzz leading up to the grand opening, we developed a series of engaging social media teasers. These short, videos offered glimpses into the restaurant’s development. Each teaser was designed to evoke curiosity and anticipation, aligning with the restaurant’s blend of tradition and modernity.
The content series not only heightened anticipation for Chez Roux’s opening but also established a narrative that resonates with both long-time admirers of the Roux family and new patrons seeking a refined culinary journey.